Studing effective methods of book advertising from the perspective of media and communications experts

According to this issue that one the most important steps in book publication is book sale, book advertising can be one of the most profitable manners in selling publishers’ books. In this paper we make effort to investigate different methods of book publicity from the point of view of specialist of this field. The main purpose of this research is identifying the most appropriate method of book publicity and consequently, detect¬ing an answer for the principal question of this research that titled, “What is the most suitable section of a book that a publisher can take advantage of it in publicity and it cause best effects on purchasing?” and a subsidiary question, “What is the opinions of experts about the time for publicity?”. The methodology of this research is practi¬cal, and the statistical population includes 50 professionals of the field of media and communication who completed questionnaires. After collecting the questionnaires and analyzing the research outcomes, the results are demonstrator of this point that publicity of the title and topics of a book has the most impression on customers. In ad¬dition, The experts believe that the best time of book propaganda is in print process.