Study psychological characteristics of academic books structure

In this article, we attempt acquaint authors, teachers and publishers with the psychological characteristics of academics books, also we try to show to what extent these features should be considered on formation of academic books. One of the scientific principles in writing academic books is design. Audience is a scholar in higher education. Previous empirical studies indicated the perception and the motivation are the most important psychological processes on reading the books and the attention center for teaching student. In this article, we review the impact of sensory perception mixed with excitation and motivation which leads to mental receive. Results of the study showed that the perception and motivation have the internal aspect for learner. Lack of organic relationship between content of book and psychological needs of the audience leads to the lack of objective implication, policy of academic books and false teaching; also little attention to it in design of book content has irreversible effects on the incident of scholar motivation and interest in reading, learning and unwilling to the research. It also shows that relationship between educational content with space and needs of today’s society is very important. This relationship can be one of the cognitive components of motivating for studying and researching students. So it is suggested that always in design of academic books, psychological characteristics of scholars; namely perception techniques and motivation encourage to reading and researching in writing academic books. In assessment of academic books, these variables are recommended for measure.