نشریه چاپ و نشر
پیاپی 4 (پاییز 1391)

The purpose of this study is to investigate and modeling inter-organizational factors in the absence deployment of management information systems in active companies in the Mashhad printing industry. These three factors are classified as human factors, organizational factors and technological factors that with field method are studied and analyzed. The study sample is CEO in printing of Mashhad. Hypotheses using questionnaires completed by administrators with Structural equation modeling method are tested by Smart Pls software. Based on the model, results show that all three human factor, organizational and technological as barriers to the deployment of management information system are in the printing industry Mashhad.

In this article, we attempt acquaint authors, teachers and publishers with the psychological characteristics of academics books, also we try to show to what extent these features should be considered on formation of academic books. One of the scientific principles in writing academic books is design. Audience is a scholar in higher education. Previous empirical studies indicated the perception and the motivation are the most important psychological processes on reading the books and the attention center for teaching student. In this article, we review the impact of sensory perception mixed with excitation and motivation which leads to mental receive. Results of the study showed that the perception and motivation have the internal aspect for learner. Lack of organic relationship between content of book and psychological needs of the audience leads to the lack of objective implication, policy of academic books and false teaching; also little attention to it in design of book content has irreversible effects on the incident of scholar motivation and interest in reading, learning and unwilling to the research. It also shows that relationship between educational content with space and needs of today’s society is very important. This relationship can be one of the cognitive components of motivating for studying and researching students. So it is suggested that always in design of academic books, psychological characteristics of scholars; namely perception techniques and motivation encourage to reading and researching in writing academic books. In assessment of academic books, these variables are recommended for measure.

The fact that e-books industry in terms of production and content as the traditional book in the popular trend has been noticeable, But in this area we are dealing with a new audience which their taste is along with a growing technology; So modern technologies of information and communication in book publishing indusry has long been known as the best vehicle information may be involved. Therefore, this study aims to examine the factors in the cover design of electronic books from the perspective of the audience, and publishers of books by use of two the library and descriptive. Study population were 114 publishers and 104 university students from different sections of the audience, who were randomly selected and were surveyed by questionnaire. After analyzing the results of research and surveys, the results indicate that readers and publishers believe that connection of cover design with the content is the most important effective factor on design of book cover; but in general, there is significant difference between the audience and the publishers comments in the case of effective factors in cover design of e-books. Thus, it is worthy that publishers choose a purpose consistent with audience who is book ultimate consumer that lead to more success their works. Finally, according to the results of this study is recommended that in order to more utility of e-books cover, content and title is considered along with visual elements, especially the colors and graphics.

This research aims to determine the quality of Iranian public publishers’ websites based on WQET criteria of: clarity of purposes and audiences, performance, updating, reliability, and navigation. The method of research is evaluative survey and the required data is collected through standard chek lists of WQET. The study population are the websites of 38 top publishers in 1390 that have been investigated during Azar, Dey and Bahman in 1391. The results showed that criteria of performance, directing internal links to logical consequences(navigation) were in “excellent” level, “clarity of purposes and audiences” in “good” level and “validity” in a “normal” level.The results of ranking of websites showed that the websites of Pouran pajuhan with the score of 82 was the first and the other websites of Teymourzade, Qoqnoos, Afraaz, Hermes, Soroosh, Majd and Jameenegar located in second to eight positions and had excellent quality.At the end there are some proposes based on research finding which are provided to improve quality of websites of public publishers.

Today, the specific value of brand is the most important part of a company’s assets. Companies having brand with a high specific value, account for a larger share of the market and earn higher profits؛Even in case of a publishing institute, brand value is of great importance. The purpose of this study is “an investigation on the effect of brand equity on the audience response for curriculum supplement books (a case study of GAJ publishing)”. To achieve this end, David Aaker’s Brand Equity model was used to assess the value of GAJ brand. This model consists of 4 components which include: brand Awareness, brand loyalty, perceived Quality, Brand Associations. This study includes a main hypothesis and 8 sub-hypothesis. The main hypothesis discusses the effect of brand equity on the audiences’ responds that the answers includes willingness to buy and recommendation to others and the sub-hypothesis examine the effects of each brand value component of Aaker’s model on the audience responses. The method used in this study is applied of descriptive-survey type. The statistical society is girl students, from region 5 Tehran, high school students and public schools which out of them 370 individuals have been examined as samples. The results extracted from the analysis of the data show that all four components of brand value, including: brand awareness, brand loyalty, perceived quality, and brand associations had a positive significant relationship with both two audiences’ responses namely: willingness to buy and recommendation to others. GAJ brand has a high correlation coefficient in dimensions of brand loyalty and perceived quality, and has lower correlation coefficient in other detentions such as brand awareness and brand associations.

The purpose of this study was to investigate the challenges of electronic publishing in Iran. Nowadays, electronic publishing is expanding in world. So many articles about the benefits of this type of publication has been compared with traditional publishing and Disadvantages and challenges that we have neglected Some environmental factors, such as technology, culture, politics, economics and even personality profiles and audiences of anthropology and education can be challenging and undeniably important to the continued success and development of electronic publishing for publishers and authors to create.In this research, an applied research - development and survey and Delphi technique is based on the views of the Assembly of Experts. Research question is: What are the challenges facing electronic publishing in Iran? And the research hypothesis is that factors such as author, publisher, publication costs, distribution, reader, storage and retrieval, speed of publication and publication format. The headlines are challenging for this type of publication. The method was then that the 11-member Assembly of Experts Publications of directors consisting of three persons, 4 employees of the Ministry of Culture and Islamic Guidance 2 managers of public libraries and an editor and an author of several popular books, With brainstorming and challenging perceived factors suggested by members Then these were coded using the Grounded Theory and the final classification was extracted concepts and components and a questionnaire was developed accordingly, Then proceed to distribute the questionnaire scoring was written in Delphi This cycle was over two times Up to 80% with a standard deviation of acceptable solutions, each corresponding to the after summarizing the data The database (It was over in 2310), Given the challenges of electronic publishing are classified in ten groups and most important Challenges related to the group of writers and readers Some of its components include: No standard format, Lack of scientific, literary and moral standards of judgment, Rights of authors and creators, Access problems, Issues of information retrieval, The challenge of validation and make confidence building. . Finally, at the end of the study and after the necessary comparisons, suggestions and practical solutions are presented based on findings and conclusions.