Formulating cultural and educational strategy for promoting internal products consume

In the present study, using a comprehensive strategy Mintzberg, educational and cultural strategies to promote the consumption of local products at Education City in Tehran. According to the study, the application and the target is rreconnaissance - development. In this study, a random sampling technique was used precisely targeted. The population of this study consisted of experts in the education of teachers and experts in education administration in Tehran. After reviewing the mission statement of the organization's internal and external environment of education and education in Tehran, strengths and weaknesses, threats and opportunities were identified.Finally, a comprehensive strategy model Mintzberg, educational and cultural strategies to eliminate or minimize weaknesses and threats and to strengthen and improve the strengths and opportunities were developed.The results of this study indicate that the most important educational and cultural strategies are needed to promote the consumption of local products, including the Ministry of Education in Tehran Inform the families to know the impact on the economy and the introduction of domestic consumption of domestic goods to students for modeling product.