The Effects of Corporate Social Responsibility (CSR) Actions on Consumer Behavior

Consumerism is one of the main economic and social development obstacles which is rooted in cultural values of any society. Therefore exalted economic behavior is considered as an important cultural asset which is measured by indicators as corporate social responsibility (CSR) and corporate ability (CA). The purpose of this paper is investigation of CSR and CA impacts on socially responsible consumption (SRC) in consumer behavior. Data gathered from managers of consumption cooperation's throughout the East Azerbaijan province. We applied prepared standard questionnaires, (The impact of corporate social responsibility initiatives on responsible consumption, Percy et Marie Quanah year- 012). Data collected from the questionnaires, were analyzed by SPSS. By considering that variables are ordinal, the Pearson correlation coefficient and Kolmogorov and Smirnov test was used. The results indicate that all the independent variables (value’s presentation, environmental commitment, appropriate measures, quality of products, leader in industry and innovation & technology) have a positive relationship with responsible consumption.