investigate the relationthip between entrepreneurial marketing and marketing performance through innovation

The purpose of this paper was to investigate effect of entrepreneurial marketing on innovation with Consideration moderating effect of two-factor learning orientation and organizational structure. Then assess the relationship between innovation and the marketing performance. in this research sales and marketing managers of 42 sample companies in three industries were selected، industrial automation، Telecommunications and communications، computer and digital equipment. For Collecting data Was used questionnaire with acceptable reliability and validity. 250 questionnaire were distributed in the 42 companies in three industries. 195 questionnaires returned and were analyzed. To test the hypotheses spss19 software is used. Analyses results revealed that entrepreneurial marketing are positively related with innovation in the three industries. and innovation are related with marketing performance in the three industries. also results of this study revealed learning orientation and organizational structure have moderating effect on the relationship between entrepreneurial marketing and innovation in the three industries.