Prioritizing Export Strategies of Iranian Pistachio with Comparing Fuzzy and QSPM Approaches

In this paper strengths, weaknesses, opportunities and threats facing Iran’s pistachio export market was identified. Then, strategies for the allocation of percentage of profit for marketing were selected using QSPM. In the end, by using SAW method, Fuzzy Topsis and QSPM methods were compared. Data were collected from a survey of scholars and experts of the industry using questionnaire. The data were analyzed to confirm or rule out the strengths, weaknesses and opportunities using univariate t-test. Finally two methods of country and finally, the fuzzy TOPSIS were compared for evaluating strategies. It was concluded that Fuzzy TOPSIS was the best method for prioritizing pistachios export strategies.