Attracting Electronic Customers; A More Successful (ethic-based) Model

Advertisement is an important communication tool. The success and failure of many organizations and companies lies in the quality of their promotional activities. Obviously, continuity and development of selling products and services is possible when an advertising design absorbs customer. According to effective advertisement, more attention should be paid to psychological needs and taste of the customer. The appropriate and artistic content of the message in promoting goods and services can make the business more successful. The authors believe that another important factor in advertisement is ethics. In this article we represent secrets of successful advertisement based on the proposed pattern. These information absorbs more electronic customers. The proposed pattern has been validated and improved by questionnaire which is filled in by experts in the field of information technology and electronic commerce.