Factors of Clients Advertising oral in Yazd Infertility Center - 2014 Predictive

Word of mouth is the source of important information and affecting Consumer attitudes and purchasing behavior has become. Word of mouth is a very important service industry such as intangible products cannot be easily evaluated before their use. This study aimed to determine predictors of client Word of mouth in Yazd Infertility Center. This cross - sectional analytic study was conducted in the first half of 2014. Society consisted of infertile couple's infertility center in Yazd of which 140 samples were randomly selected. Data collection was conducted through a questionnaire and SPSS.16 software for data analysis and linear regression analysis and Pearson correlation test was used. The findings show that satisfaction, loyalty, service quality and reliability are from factors affecting the formation of Word of mouth in Yazd Infertility Center (p< 0.05, β = 0/211). focus on improving the quality of services and provide them with appropriate and competitive prices to clients and provide facilities and services such as larger and more efficient space allocation and use of equipment quality, can be satisfied with the service they received and perceived value to increase and by providing the services promised to customers and to recruit staff who best meet the demands of customers, leading to the formation of trust towards the center.