Management of turkey meat marketingand evaluation of turkey production farmsperformance fromeconomic viewpoint in Tehran province

This study was carried out to investigate on marketing of turkey meatand economic evaluationofturkey production farms in Tehran province. For this purpose, marketing channels were identified and the contribution of marketing factors, marketing margins, marketing cost coefficient and marketing efficiency were determined.Net benefit-cost ratio (NBCR) analysis method was applied for economic evaluation of turkey farms. Data from this study was collected through questionnaires filled in interviews of four levels of turkey producers, slaughterhouses, wholesalers and retailers in Tehran province.in format combinational of random sampling for wholesalers and retailers and census sampling for producers and slaughterhouse were selected for the year 2010. There for totalslaughterhouseand producers that were 1and 4 units, respectively and also 10 wholesalers and 30 retailers were interviewed as personal samples.The results showed that turkey meat in Tehran province in format 6 marketing channel supply to market that in this between producer-wholesaler-retailer-consumer were main marketing channel with contribution of 58 percent. The results also showed that contribution of wholesaler and retailer from total marketing margin in this channel was 56 and 44 percent, respectively. while,the contribution of producer, wholesaler and retailer from final price paid by consumer were 55.3, 25.1 and 19.6 percent, respectively. On the other hand, computation marketing cost coefficient showed that 81 percent of final consumer price belongs to marketing cost. while, marketing efficiency of turkey meat in Tehran province is 61.3 percent, Moreoverrevealed inefficiency of existing marketing system was for turkey meat in Tehran province. Cost-benefit analysis also showed +1.38 economic justification turkey production in Tehran province turkey farms. Hence, this indicates appropriate economic justification for turkey breeding in Tehran province.