The Impact of Social Learning on Individual's Behavior in Social Crises, According to Albert Bandura Theory

This article aims to examine the impact of social learning theory on individuals’ behavior in social crises, according to Bandura's theory on crisis management. The paper seeks to answer the fundamental question that; based on this theory, How social learning causes the spread of tension raising behavior to different layers of society, and consequently, intensifying the social crises? For this applied research, researchers employed an analytical - descriptive methodology. The participants of the study were 112 experts and crisis managers with undergraduate and graduate degrees, and at least 15 years of service in the socio-cultural center at the Ministry of the Interior. Among this population, using stratified sampling, 48 patients were selected. And validity of the questionnaire was checked using Cronbach’s alpha formula. The results indicated that the questionnaire has an acceptable reliability. After that, extracted data were analyzed by descriptive and inferential statistics and hypothesis was confirmed. Results showed that when individuals attend to critical behaviors put them into their behavioral patterns and after remembering, renewal, and gaining motivation and strengthening it, attempt to emulate and implement them and as a result, critical behaviors spread into different layers of society.