Investigating the Effect of Company Resources and Environmental Variables in the Commercialization of new Product at the Iranian National Center of Laser Science and Technology

Certainly one of the main reasons for fast growth of technology development indeveloped countries ispaying attention to commercialization process of internal researches’ results. It can be concluded that the basis of commercialization process is the cooperation of research and industrial divisions in conversionof researches’ results into innovations and developing new products. In this survey, it hasbeen tried to study the impact of resources and environmental variables in commercialization of new product development, specially study the impact of variables like “dominant design”, “increase in heterogeny of market” and “network’s side effect” as the Research Hypotheses in Iranian National Center of Laser Science and Technology. This survey has an applied objective and is descriptive-survey in nature. After reviewing the literature through library research, a researcher-made questionnaire was applied in order to test the research hypotheses. The validity and reliability of questionnaire was reviewed using the content and construct related validities and “Cronbach’s alpha” respectively. “Bivariate linear regression” and “structural equation modeling” were used as the inferential statistics methodology. Findings implied that “dominant design”, “acquire technology attitude” and “increase in heterogeny of market” have significant effects on commercialization of new product in Iranian National Center of Laser Science and Technology; Whereas “the company’s resources” and “network’s side effect” do not have any significant effect on commercialization of new product in this center.