Performance measurement based on multiple accounting variables

The main purpose of the performance measurement based on multiple accounting variables firms on Tehran Stock Exchange (TSE). Study of this relationship in the listed companies on the stock exchange helps the stock exchange analysts choose the right shares for investment¡ keeping or selling. Among the aspects of interest for investors is share return¡ since investors look for the highest return for their investments. The most important information sources for prediction of share’s rate of return are financial and accounting ratios. In this research¡ financial statements of 05 listed companies on TSE for the period of 7552 through to 7522have been utilized. The statistical method used in this research is Panel Data and the hypotheses have been analyzed using Eviews software. The obtained results from study of the hypotheses indicate significant relationship of the ration of equity book value to its market value¡ ratio of net profit to market value¡ ratio of operational cash flows to market value with rate of return on ordinary shares.