Islamic Point of View Concerning Components of Customer Relationship Management

Management, as a branch of knowledge, contains various concepts and keywords one which is the customer. Customer and customer orientedness are common issues in almost all theories and models relating to management and especially to marketing. Hence, it seems necessary to investigate these issues through a religious perspective. Applying theme analysis and with reference to customer relation in the holy Quran and Hadith, this research is aimed at studying customer relationship from a brotherhood viewpoint. After identifying, categorizing, and defining the responsibilities of ‘brother’, the researchers pinpointed out that the main principles and policies of customer relation are explained in four juridical-lawful, ethical, symbolic, and political categories.