The Role of Commercial Centers in Tourism Development of Piranshahr

Commercial centers, especially in border cities of the country, have an important role on tourist's attraction. Attracting domestic and foreign tourists, help economic growth. And provision of proper facilities can affect positively tourists’ attraction. The current study examines the role of commercial centers on tourism development. The study conducted a survey and is descriptive-co relational in nature. 35 experts were participated in the survey. In addition using Cochran’s model for sampling 320 of tourists were needed to be surveyed, which were later increased to 355 for having a better image of tourists’ perspective. The collected data using questionnaire was analyzed using SPSS and Spearman and Chi-square test were used. The results of this research indicate that the activity of border markets have a great role on the development of tourism in Piranshahr, which contributes to the economic development. In addition it was found that facilities and services of commercial centers effects tourism satisfaction.