Effect of entrepreneurial supply chain and new product development on efficiency of companies: case study in beverage industry

Short life-cycle of products, changing customer requirements and changing laws cause companies to have activities on both new product development and supply chain, simultaneously. The purpose of this study is to identify and evaluate some factors affecting the performance of entrepreneurial supply chain and new product development. The research is performed on beverage industries in Tehran during 1392 and the first three month of 1393 AH. Collecting data is done through semi-structured interviews and questionnaireand to determine the validity of convergence, validity index AVE and divergent validity are applied. The reliability of questionnaires is tested by using Cronbach's alpha coefficients and load factor coefficients.The method applied for data analysis is open and axial coding. Statistical hypothesis tests are performed based on structural equation model using SMART-PLS software. The results show that components of entrepreneurial supply chain affect the performance of companies by intensity factor 0.334 and new product development affects by factor 0.388 as well. Three components of growth in a supply chain, customer involvement and participation of suppliers from entrepreneurial supply chains and three components of taste characteristics of the product, health features of product and product innovation from new product development are effective in the performance of companies.