Factors Affecting Audience Attraction to Satellite TV Series; Case Study of Three TV Series

This article refers to the new media atmosphere in which despite the existence of diverse factors influencing competitiveness among active media, the media audience have become fragmented. It considers the Persian-language Satellite television networks as one of the active elements in this atmosphere and argues that by using satellite TV series, as one of the genres of television programs, they have attracted the attention of a part of their Iranian audience. This article introduces three TV series broadcast from two satellite television networks. While analyzing the factors effective in attracting the audience to these series, the paper describes the audiences’ understanding of the subjects. Also recommendations befitting the subject have been offered for cultural and media policy making.