Identification of Innovation Obstacles in the Design and Production of Isfahan hand-woven Carpets: Entrepreneur's Approach

Since some part of cultural entrepreneurship pays attention to entrepreneurship in arena of art and handicrafts, and handmade carpet is one of the oldest and most important handicrafts in Iran, paying attention to carpet is really prominent. Paying attention to originality of this native art, production and exportation of handmade carpets for having a share in competitive market and development of entrepreneurship in industry of handicrafts are the reasons for the importance of this issue. In recent decades, this market has faced some obstacles that has caused some problems. To solve these problems, innovation is one of the fundamental solutions. Therefore, this study has tried to find a solution to get rid of these obstacles in the art and evaluate the solutions in this research. This research which is based on descriptive and survey analysis is willing to find the obstacles on the way of innovation in Isfahan handmade carpets and to present a method or way for innovation in Isfahan handmade carpet. The statistical society encompasses designers, producers and carpet merchants, with 211 samples randomly chosen. Its results show that the obstacles on the way of innovation in handmade carpets go into the five major categories of economics, marketing, culture, management and technology, for all of which 30 sub-branches has been identified. In addition, the analysis of the achieved results show that each of these factors has different levels of effect on obtruding innovation in Isfahan hand-woven carpets. To conclude, some suggestion are given to get rid of these problems.