A model for Open Innovation in Banking Industry of Iran: Case study of Parsian Bank

In a research which this paper reflects its results , a model for open innovation in banking industry is offered. In fact , the relationship of open innovation as latent variable and the influential factors are stated in a model. In this regard, with reviewing literature and previous researches, a conceptual model for open innovation in banking industry was designed. This model includes three main constructs like internal factors (technological resources, capability of idea attraction ), external factors(external knowledge resources, technological changes) and the relationship factors as trust. By conducting interviews with experts regarding the model constructs and doing statistical analysis, it has been approved. Then in a field study in Parsian Bank, by distribution of questionnaires, the relevant data for approval of the model ingredients were gathered. At last, by using structural equation modeling and regression equations in path analysis form and using SPSS and LISREL Softwares , the data were analyzed and the interrelation among latent variable and independent variables were stated clearly. The findings show that, in internal side ,technological sources doesn’t show any direct relation with open innovation, while the capability of idea attraction, had direct relation with open innovation. In external side, knowledge and technological change had positive and direct relation with open innovation. In interaction side, trust had positive and direct relation with open innovation. The model of this research can be useful for cultivating open innovation in banking industries and as a powerful tool for policy makers and planner in this sector.