Evaluation of the Integrated Performance of Hotels Supply Chain to Achieve Competitive Advantage Case Study: Isfahan Hotels

The specific features of tourism industry have led destinations to consider the supply chain discussions for improving the tourists’ services so that they can preserve their competitive advantage, promote their position and apply better programming by evaluating the integration on tourism supply chain as a key tool since evaluating different tourism elements results in optimal allocation of sources to tourism development plans. This study evaluates integration from the hotel supply in Isfahan by applying Data Envelopment Analysis (DEA). The findings revealed that the hotels supply chain in Isfahan is not integrated, and, internal integration, product integration, customer integration have positive performance on hotels of Isfahan.