Check indicators of domestic marketing and its relationship with quality of service (Case study: Bank employees in the city of Shiraz)

The main purpose of this study was to evaluate indicators of domestic marketing and its relationship with quality services. Today introduced the concept of internal marketing and service quality, the importance of the organizations internal customers (employees) in the service of high quality is clearer than ever. The method used by the target application, depending on the type of descriptive data and correlation of performance. The populations of the city of Shiraz bank employee’s present study (950 subjects) that make up the sample, 274 people were selected as sample. The data gathering tool was a questionnaire: the questionnaire domestic marketing first and second questionnaire measures quality of service is measured. Cronbach's alpha coefficients to assess the validity of that 85/81 / is used. Spearman correlation test and Friedman test to test assumptions have been used. The results show there is a significant relationship between indicators of domestic marketing and service quality.