Providing a Model for Leveraging a Technological Competene (Studied Case: Snake-Like Robot)

Nowadays, one of the most important dynamic capabilities of technology-intensive firms is leveraging of technological achievements for the creation of new applications and products and as a result, the new markets. This research studied the snake-like robot technological competence and its main purpose is to determine the starting point for leveraging process/path of this competence. For this purpose, available target markets for leveraging this competence have been identified and then have been ranked with performing multi-attributes decision making through ANP-DEAMATEL and TOPSIS hybrid model in fuzzy environment. Research experts have been selected from industrial knowledge intensive firms and scientific associations related to this competence. Multi-attribute decision making model results, based on data from experts, show that oil industry has the most attractiveness for starting of snake-like robot leveraging. The model presented in this research, with some modifications and adjustments can also be used for other high-technology products.