Performance evaluation based on data envelopment analysis approach to brand and brand equity model

The key to successful marketing strategies in local markets and in global markets, understanding consumer behavior is at odds with the brand. Thus, identification of needs and the factors affecting their choices of consumption-between brands and commercial, seems obvious. The present study sought to evaluate the performance of the insurance company's brand 4-governmental and non-bank pay and free zones. Brand performance evaluation using data envelopment analysis approach are discussed. Inputs in this study, number of employees, number of branches, general and administrative expenses and total assets and Outputs include: Brand loyalty, brand awareness. The dependence of perceived quality (brand grafts) and other proprietary brand assets. ce of the insurance company's brand 4-governmental and non-bank pay and free zones. Brand performance evaluation using data envelopment analysis approach are discussed. Inputs in this study, number of employees, number of branches, general and administrative expenses and total assets and Outputs include: Brand loyalty, brand awareness. The dependence of perceived quality (brand grafts) and other proprietary brand assets