Ranking Heritage Values Persian Gulf Identity from the Perspective of Tourism: Case Study: City Of Kish Harireh

In today''s world heritage sites of particular importance in the world and have found more and more attention from local and foreign visitors are being met. This study has tried to prioritize certain values that marketing is an important historical site. Surveys and studies with historical sites identified six fundamental values that are of historical value¡ cultural value¡ aesthetic value¡ economic value¡ social value¡ scientific and educational value. To evaluate the importance of each of the visibility of human factors involved in heritage marketing questionnaire three community heritage managers¡ local people and owners of tourism businesses were distributed Indicating that these values among different groups do not have the same significance.