Logic Analysis of the Effects the Dimensions of Innovation and Attitude on the Behavior Environmental the Rural in Relation to Conservation Technology

Destruction Dimensions the environment has reached such a volume that modern man no change in their thinking and behavior will ever be able to its environmental problems, to find a solution. Rural behavior in dealing with the resource base a determining role in conservation the environment. The main purpose of this study is logic analysis of the effects the dimensions of innovation and attitude on the behavior environmental the rural in relation to conservation technology. The statistical population of this study was consisted of 109679 households. Appling Cochran formula a sample consisted of 250 households were surveyed. The main instrument of this descriptive research was questionnaire. Face validity of questionnaire was approved by faculty members of University of Tehran agricultural extension and education department, and reliability of which was approved by computing Cronbach's Alpha coefficient and composite reliability. Data were analyzed by SPSS win18 software in two parts of descriptive and inferential statistics. Results showed that most rural are moderate to low environmental behavior. The dimensions of innovation "compatibility, observability, trialability, relative advantage and complexity" and environmental attitudes, respectively compatibility, observability, complexity and environmental attitudes on behavior rural environmental impact.