Ethics in Electronically Sellers & Attracting Electronically Customers

Electronic exchange will appear through electronic channels. This channel is the meeting center of customers and sellers. This study aims to examine the impact of cultural orientation on consumer loyalty regarding the ethics of electronic retailers.
This is an exploratory research. Population of study includes all expert sellers of electronically shops. Among all, 1190 people were selected through electronic form. This from was sent to sellers and 112 form were completed by sellers. Except for the online shopping experience and demographic variables, all survey constructs employed existing multi-item scales, and were measured using five-point Likert-type scales. The factor loadings of the consumer loyalty regarding the ethics of electronic retailers range from 0.88 to 0.74. Data were analyzed by correlation coefficient and t test.
The results show that electronic clients more intended to perceive electronic sellers ethics and it is lead to the more loyalty, responsibility and attraction of customers.
The great organizations have to understand the cultural effects on the attitude of customers for more exchange. When the online shopping is safe, private and loyalty, it will attract more customers.