Codification of Social Responsibility Strategies for Football Clubs of Iran's Primer League
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Social responsibility is new concept in marketing and sociology field that football clubs have potential to use it. The main objective of this study was codification of Strategies for Football Clubs of Iran's Primer League. The sample consisted of 19 people's experts, administrators, coach and faculty who were selected through theoretical sampling and Maximal Variation. Data analyzed through three stages coding include open, axial and selective. In coding, 42 cods, 14 fields in six categories include of media education, ethical-social education for managers, athletics and stakeholders, education citizenship, sociometry, Social branding, director maker, financial development infrastructure development, volunteer development, development of fourth generation in football, contracts, online networking, negotiation and diplomacy and 6 components of education, social engineering, independence, structuring, thinking and communications were classified. Each strategy according to local community and the football club's position can be prioritized to benefit both the club and the community.
Keywords:
Language:
Persian
Published:
Journal of Sport Management Review, Volume:9 Issue: 43, 2017
Pages:
199 to 216
magiran.com/p1767732
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!