Strategies Analysis and Tourism Development Solutions in Hamadan City, Using SWOT Model

Tourism activities and tourism is one of the most recognized and most diverse social activities, economic and cultural human being in addition to the advantages of cultural exchange and social participation, substantial economic income to the host communities them. Given the importance of this issue, this study was designed to develop tourism strategies in Hamadan city, as one of the major tourist cities in the Iran using the SWOT model. The population of this study is tourists and experts from the field of tourism have been using two questionnaires and interviews. In order to achieve the objectives of the study, the strengths and weaknesses of tourism development by IFE matrix and strengths and weaknesses were determined by matrix EFE. The analysis by matrix SFAS strategic factors and develop strategies for tourism development was carried out by the SWOT matrix. The results led to guidelines that are outlined in various aspects of maintaining competencies, applying appropriate market penetration strategies, market development, tourism development and diversification of same emphasis.