A Critical Review of Definitions in Opportunity Recognition in Agricultural Entrepreneurship (ORAE): Introducing a New Scale to Measure ORAE

Opportunity recognition is at the heart of agricultural entrepreneurship. Therefore, understanding the essence of opportunity is central in opportunity recognition literature. This review article sought to investigate the answers to questions such as what opportunity is; what is the difference between opportunity and idea; what opportunity recognition entails; what is opportunity recognition in agricultural entrepreneurship; how opportunity recognition in agricultural entrepreneurship is measured. Review of related articles indicate that most international scholars have attempted to improve individuals’ competency in recognizing agricultural entrepreneurship opportunities as well as identifying factors influencing opportunity recognition in agricultural entrepreneurship. Moreover, many scholars have tried to present models of agricultural entrepreneurship development. However, limited attention has been paid to opportunity recognition in agricultural entrepreneurship in Iran. The first part of this review article attempts to provide answers to above questions and in the last part of the paper we provide a new scale to measure opportunity recognition in agricultural entrepreneurship.