The Effectiveness of Cultural Activities: the Case Study of Cultural and Recreational Organization of Mashhad Municipality

Undoubtedly, any cultural organization or institution, seeks through implementing a set of cultural programs, to achieve a series of specific goals that are either derived from its intrinsic tasks or are in line with its macro goals and perspectives. The important point is that the principle of the existence of any cultural institution is not merely to execute a set of cultural activities; rather it is to achieve a set of cultural goals, or set the stage for achieving other great goals. It is important to assess the amount of achievement made in specific cultural activities, and the effectiveness of the cultural activities of these organizations which affect their performance and the role they play in the society. This research uses the method of meta-analysis which examines separately each part of the activities and objectives of the studied organization, in an attempt to measure the effectiveness of the activities of this organization during a certain period in a comprehensive manner. Also, using the meta-analysis method in this type of research has been implicitly tested. The result of this research shows that out of the total objectives stipulated in the statute of the organization, only 71% of them which were evaluated in 12 studies based on meta-analysis method have been realized. As for the activities of the organization during the same time frame, only 53% of envisioned goals have been realized. The efficiency of the meta-analysis method was also confirmed in assessing the effectiveness of the various activities of an organization with multiple goals. Of course, it is dependent on conducting sufficient and precise studies to measure each of the objectives and the overall effectiveness of similar activities.