Prioritizing organizational strategies

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Today, most organizations require strategic planning to increase their capabilities, long-term growth and long-term survival, and reduce the risk of their operations. After formulating strategies, it is important to determine the priority of using strategies, which can be used with multi-indicator decision-making models. One of the actions that increases the impact of strategic planning is to prioritize the use of strategies. Multiple criteria decision-making models are used in a variety of contexts such as risk assessment, supply chain management, strategic planning, production environments, raw material selection, weapon systems assessment, and so on. The main purpose of this paper is to compare the results of the QSPM matrix and the SAW and TOPSIS techniques to prioritize the strategies for theSharq Sazeh Kavir company. The population includes board of directors and Sharq Sazeh Kavir Company employees, CEOs of construction and contracting company of Yazd and civil engineering faculty of Yazd University, Managers and Deputy Director- General of Roads and Urban Development of Yazd province. Data needed for this study is extracted from available expert opinions. To carry out this research, strategic planning for the East Structural Company was initially carried out and the strategy was determined by the SWOT matrix. Then defensive strategies recognized suitable for Sharq Sazeh Kavir by using SPACE matrix and then these strategies were ranked by using QSPM Matrix. In the next sectionall identified strategies were ranked using SAW and TOPSIS techniques. Comparing the results of the QSPM matrix and the SAW and TOPSIS technique, shows the similarity of all three methods in ranking the defensive strategies, as well as the difference between SAW and TOPSIS techniques in ranking all strategies.

Language:
Persian
Published:
Journal of Strategic Management Research, Volume:23 Issue: 66, 2017
Pages:
81 to 109
https://www.magiran.com/p1792254