Media Literacy Policy Making Based on a Futuristic Approach Using the Scenario Planning Method

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The promotion of media literacy is one of the key factors in the use of media tools, which is very important and considered essential in policy making to develop media. The weakness of media literacy level is critical in the cultural and educational arenas of the community, so research is needed to understand the future of this area and policy making based on that. The research first, studied the status of media consumption in the country and then, governance issues and elements in media literacy policy making were considered based on the comprehensive international frameworks. After that, with the proper strategic analysis and a futuristic approach, promoters and influential components of governance on the formation of social responsibility corresponding to media literacy in the country were extracted. And more probable scenarios were analyzed by emphasizing the scenario planning method. Finally, media literacy policy making in the country were proposed.
Language:
Persian
Published:
Communication Research, Volume:24 Issue: 92, 2018
Pages:
9 to 25
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