Innovation in the Business Model (New Competitive Advantage)

Companies are constantly looking for new operational ways that enable them to improve their competitive position and gain competitive advantage. One of these methods is to reengineer previous business models and to innovate new models; that is to search for competitive advantage based on the value of innovation in the business model. The main purpose of this paper is to study the issue of innovation in the business model and to gain value through this. With the conceptualization of innovation in the business model and its types, it examines literature and determines the impact of factors such as size, age, coalition experience, and the duration of the company's coalition on innovation in business model and value creation. This research has a practical objective, in terms of nature, quality and library method of data collection (secondary studies, meta-synthesis) and is based on an online study of information sources. The paper concludes that bigger companies are more capable of grasping the value of innovation in the business model, and older firms, due to aging, have less flexibility to innovate in the business model. Also, more experience in the coalition and its longer duration will lead to an increase in the idea of innovation in the business model.