A Scientific Approach to the Press: A Content Analysis of Editorials of the Four Newspapers: Shargh, Kayhan, Hambestegi and Jomhouri

Today’s press contents can easily guide the intellectual and ideological orientation of the society. Given the circumstances, the discussion about how to deal with the content of newspapers is of particular importance. One of the most important challenges in the country’s press industry is the lack of attention paid to scientific approaches which can lead to providing the intended articles without a systematic form and based on principles of propaganda rather than logic for the audience. This paper attempts to address the above-mentioned challenge. In this research content analysis methodology was adapted to analyze the processes and scientific orientations of newspapers’ articles. The sampling was carried out by the classification method and a statistical sample was established in the four newspapers Shargh, Kayhan, Hambestegi and Jomhori .Given the large amount of information, according to Stempl’s theory 24 title headings were chosen from each newspaper. A total of 94 title headings have been reviewed and analyzed. The findings show that, when there is a scientific approach, Joumhourie newspaper had the highest percentage at 71 percent followed by Shargh at 71 percent, Hambastegi at 67 percent and Kayhan at 64 percent.