A Quantitative Analysis on the Role of Urban Management in Promoting Sustainable Tourism (Case Study: Marvdasht City)

Tourism is a multifaceted phenomenon and a subject of study between different disciplines such as economics, management, ethnography, geography and political science, etc. Understanding the complex administrative, political, economic and cultural processes of tourism requires a well-targeted and integrated management. In order to raise the level of income generation in the city, it would provide the opportunity to enjoy various aspects of tourism. Therefore, considering the positive and existing potential of Marvdasht in this category, this city was investigated. The data gathering method was fieldwork and interviewed with 75 officials and completion of the questionnaire by 380 local residents over 18 years of age. Analysis of the results through the spss software based on two hypotheses, the importance of the relationship between integrated urban management in the tourism sector with 492.42 x2 and the degree of freedom 4, the interaction and cooperation of urban management and local residents with 136.23 x2 and 4 degrees of freedom has been approved. . Therefore, according to the results of the research, hypotheses show that the strengthening and coherence of the action between the components of the cooperation between urban management and local residents is more robust, as well as a better relationship in the field of sustainable management and tourism. On the other hand, the role of targeted management will be more important.