Developing a Strategic Plan for Establishment and Development of Tourism in the Industrial Heritage (Case Study: Isfahan Risbaf Factory)

Isfahan Risbaf factory is one of the remarkable industrial works in Iran. One of the strategies to protect this heritage of industrial architecture is to establish and develop tourism based on its capabilities and values. Regarding this, the present article aims to use the strategic planning approach (technics such as internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix and SWOT (Strengths, Weakness, Opportunities, Threats) model) and by using SPSS software, the library method and field studies (panel of experts) develop and prioritize the most important strategies for tourism development at Isfahan Risbaf factory. The results of this research indicate that the Isfahan Risbaf factory as a system faces with 9 opportunities and 15 threats (consisting of 6 external factors and 24 indicators) and 32 strength points and 14 weaknesses (including 9 internal factors and 46 indicators). Isfahan Risbaf factory, with its 9 internal factors with a total score of 3.781, and 6 external factors with a total score of 4.023 for establishment and development of tourism, is faced with strength point in internal environment and with opportunity in external environment, respectively. Also, considering that the tourism situation in the Isfahan Risbaf Factory is in section I of the comparative table of internal and external factors, its extraction strategy is "Growth and Construction Strategy".