The Impact of the Package Design on The Select Consumers

Most Products offered in the markets must be packaged. Some marketing managers believe that the packaging is the fifth-P next to 4 traditional Ps of Product, Price, Promotion& physical Distribution. They often think of the packaging as an important element of the product strategies. Packaging consists of activities including the design and manufacture of a product container or cover. Packaging must actually describe the product and its appearance should convince the buyer that it is reliable. Hence, the present study the impact of the packaging design on the select consumers in the tissue industry. Using a questionnaire and observation form, opinions of 400 respondents were collected in the Mazandaran province. In order to analyze the data ,SPSS statistical software was used. The results of research suggest the positive impact of color, shape, and image elements on the tissue package on Select consumers. Also, the value of thechi-square statistic shows that the gender and age of the respondents has impacts on their color of the package selection. Therefore it is suggested that designers of the tissue packages to design itsproducts according to the results found in this study.