Analysis of the Impact of Factors Affecting on Satisfaction of Tourists (Case Study: Foreign Tourists visiting the Azerbaijani Museum in Tabriz)

present research aimed to Analysis of the Impact of Factors Affecting on Satisfaction of foreign tourists visitor from the Museum of Azerbaijan in Tabriz City in the April of 2016 has been done. The required data for this study with available random sampling method from Foreign tourists that in April 2016 have visited the city of Tabriz and is collected by questionnaire instrument. The nature of the research is from kind descriptive- correlation. As well as, from the Spss 16 and Lisrel 8.5 software’s different methods of descriptive and inferential statistics to analyze data and test hypotheses have been used. In this research, from Keller (2003) model used. Provided results showing that Tourism destination Brand awareness, Tourism destination Brand image and Tourism destination Perceived quality on Tourism destination brand Equity and Overall satisfaction of tourists have a significant and positive impact. As well as the Impact of Tourism destination brand Equity on Overall satisfaction of tourists is positive and significant.