Globalization, plurality of identity and its relation to contemporary Iranian society

Globalization is a phenomenon which emerged after the collapse of bipolar system and the end of Cold War and increasingly caused lots of changes throughout the world and influenced various areas especially in the field of identity. Some scholars evaluate this phenomenon as a factor in the assimilation of global identity, and some of them take it as decomposing and dispersal factor of identity and resistance and the recovery of native and local identities. Therefore, it seems that from the point of view of identity, globalization has caused disasters in most societies, especially in Iranian society. We are up to answer the question which asks how globalization has had effected the identity of the Iranian society? In this regard, first we discuss the concept of globalization and its different interpretations, and our theoretical framework is inspired by Gramsci school of thought beside with Cox's views. The hypothesis is based on the fact that the phenomenon of globalization has led to the creation of multiplicity (polarity) of identity and the formation of a kind of "false identity" in Iranian society, which is the source of confusion and conflict; which the supposed way to deal with it, is to create a consciousness and identity unity with a clear prioritization. In this paper, a qualitative research methodology has been used to describe, explain, and analyze based on objective data and theoretical foundations.