Evaluation and prioritization of the factors affecting the commercialization of nanotechnology products in the food industry (Case Study: Cultivation and Industry Company of Golestan)

Given the importance of commercialization and the barriers in this respect for nanotechnology products, there needs more emphasis on its process in our industries. The aim of this study is to evaluate the factors affecting the commercialization of nanotechnology in Cultivation and Industry Company of Golestan in order to form the design of commercialization pattern of nanotechnology products in the food industry. This study is an applied research due to the purpose and it is a descriptive survey in terms of the method. In this study, a model has been used with 6 factors and 48 indicators whose fitness approved by Smart Pls. Also, the analytical network process (ANP) and Super Decision Software have been used to prioritize the factors affecting the commercialization. Based on ANP results, the technical factor is the first priority, and the environmental, human resources, financial, structural, organizational, and managerial ones are respectively in the next priorities according to the experts.