Comparison of the Effect of Behavioral-Based on a Cognitive-Based Multimedia Instruction on the Rate of Learning and Retention in Students

The present study aimed tocompare theeffect of behavioral-based vs. cognitive-based multimedia instructions on the rate of learning andretentionof the eighthgrade female studentsin Social Education lesson.The method of the study was quasi-experimental and with regard to the objective it is an applied study.The study populationincluded all eighthgrade female students whohad enrolledin theacademic year of 2014-2015 in Tehran, Iran.The statistical sample of the study included 30 female students in the eighth grade in Sana non-profit school who were selected through aconvenientsampling method.The instrumentals of the study consisted of 3 researcher-made tests as well as 2 researcher-made multimedia software.Data analysis was performed using independent t-test and ANCOVA.The results of the study revealedthat cognitive-based multimedia instruction had more effect on the rate of learning andretentionof this studentsin Social Education lesson.