Surveying the Barriers and Challenges Faced by Women in the Marketing of Dairy Products (Case Study: Sarchehan vill, Bavanat County)

Dairy products are one of the most important foods in all societies, playing an important role in the agricultural economy and the development of rural societies. Even with the important role of rural and nomadic women in producing these products, Meanwhile, the marketing and selling methods of these products in Iran are incompatible with the goals of sustainable development of rural economy, facing them with so many problems. This study is aimed at investigating the challenges faced with women in marketing the dairy products in Sarchehan vill, in Bavanat City, Fars province. This is a descriptive and analytical research. In this regard, besides the documentary studies, a broad spectrum of indicators, were studied within the framework of field studies (completing the household questionnaires, interviewing local experts, and filling out forms of field observations). In order to analyze the data, one-sample t-tests in SPSS software, (FAHP), GRA, also ArcGIS software for spatial analysis, were used. Results confirmed that, the most barriers and challenges faced by women in the marketing of dairy products, included cultural and economic barriers, with the average of 3.56 and 3.42, respectively, and the least barriers were in social dimension, with an average of 2.44. According to which, women in the villages of Abunasr, Sufian and Ghanat Sorkh, were faced with the most barriers and challenges in the marketing of dairy products.
Innovation: up to now, no complete research has been conducted on the barriers and challenges facing women in the marketing of dairy products, in Bavanat county. In order to reduce this barriers, maximizing public participation in establishing a Dairy Cooperative office for ranchers of the region, is recommended.