THE FUTURE OF ONLINE NEWS VIDEO

the last few years have seen an explosion of online video,driven by technical improvements,initiatives fromplatforms like Facebook,and investment by media companies in new visual storytelling formats. but to whatextent are consumers embracing news video? is this an incremental addition to the digital landscape oranother fundamental disruption requiring urgent,immediate action?in this reuters institute report,we combine data on video consumption,production from a number of keysources with more than 30 interviews from news organisations across europe,North america. On thebasis of this evidence,we find the following:• So far,the growth around online video news seems to be largely driven by technology,platforms,andpublishers rather than by strong consumer demand. website users in particular remain resistant toonline video news with only around 2.5% of average visit time spent on video pages in a range of 30online news sites,97.5% of time is still spent with text. around 75% of respondents to a reutersinstitute survey of 26 countries said they only occasionally (or never) use video news online.• Having said that,interest in video news does increase significantly when there is a big breaking newsstory.