Examine the mediating role of customer-based brand equity in the The impact Successful relationship with the customer on brand image in the Hotel Industry (Case Study: Five star Hotels Tabriz City)

present research aimed to Examine the mediating role of customer-based brand equity in the The impact Successful relationship with the customer on brand image in the hotel industry in 5 star hotels of East Azerbaijan Including: El-Goli Pars and shahriar Hotels has been done in the summer of 2017. The data required for this research has gathered by questionnaire with available non-random sampling method through 5 stars hotels guests of Tabriz City. This research, in terms of purpose is functional and based on data collection, is descriptive survey. Also, It has been used structural equation modeling through the SMART PLS software to analyze data. Statistical population of this research has considered all guests of the 5 stars Hotels Tabriz City. Provided results showing that Successful relationship with the customer direct impact and significant on customer-based brand equity and brand imag. Also, Impact customer-based brand equity on brand image direct and significant. And variable successful relationship with the customer via mediating role of customer-based brand equity on brand image Indirect impact and significant.