Study of effective factors on the selection of collaboration strategy among (institutionalized companies) and startups (Case study: startups of Qazvin Science and Technology Park)

The aim of this research is to study the effective factors on the selection of collaboration strategy among startups and brands. The managers and experts of knowledge-based companies in Qazvin Science and Technology Park, and also, some of the active brands of Qazvin industrial towns are considered as the statistical population of this research. The number of required samples was 80 persons regarding Morgan Table. Researcher-made questionnaire, based on indices mentioned in Kohler article (2016), is compiled to gather the data, and T-Student & Freidman methods are applied to test the hypotheses. Findings show that the degree of conformity between the brand and startup goals, the time of startup establishment, and the variety of innovative ideas are effective on the selection of collaboration strategy. The startup’s need to new channel for products distribution and to enter new markets, and the startup managers’ desire to increase the credibility of their companies, influence the selection of support strategy. Also, the financial power and need of the brand, the financial need of startup, and the importance of the access to company resources and to the startup’s talents are effective on the selection of investment strategy. Besides, the risk bearing of the managers, startup value, and innovation gap affect the selection of absorption strategy.