Investigating the Impact of Human Resources Management Functions on Creativity, Product Innovation and Process Innovation (Case Study: Knowledge-Based Companies Based in Science and Technology Park of University of Tehran)

The creativity of staff has a significant impact on organizational innovation and survival. The good performance of the organization in the field of innovation can maintain the competitive advantage and growth of the organization. An organization looking for creativity and innovation should not overlook the importance and impact of human resource management function on organization innovation. In this research, we used a sample of 107 knowledge-based companies from Tehran University of Science and Technology Park to investigate the relationship between human resource management function with employee creativity, product innovation and process innovation. The present research is based on the purpose of applied research and is a survey-descriptive research data collection. Data collection was done through a questionnaire. reliability of the questionnaires was confirmed by calculating the Cronbach's alpha coefficient and composite reliability (CR) and validity of the questionnaires by calculating the convergent and divergent validity criteria, which is specific to the structural equation modeling. Also, for analyzing aggregated data, Structural Equation Method has been used with using Smart PLS software. The results of this study showed that HRM practices have a direct and positive effect on employees' creativity and employees' creativity have a direct and positive effect on product and process innovation. Also, the mediator role of Employees creativity in the impact of HRM practices on product innovation and process innovation was confirmed.