Relationship between Work Ethics and Information and Communication Technology (ICT) ‎with Development of Electronic Marketing

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Background
The development of information and communication technology in various ‎sectors of electronic economy, such as electronic marketing, has led to significant changes in ‎attitudes and methods of service delivery that needs to address ethical issues in order to expand ‎it; Therefore, the purpose of the research is to investigate the relationship between work ethics ‎and Information and Communication Technology (ICT) with development of electronic ‎marketing‏.‏
Method
The research is descriptive-correlative. The statistical population was consisted of ‎users of e-banking in 2015. Due to lack of access to every members of the statistical population, ‎were selected 384 people by available sampling method. Measurement tools were ‎questionnaires of ICT, e-marketing and work ethics. To analyze data, were used Pearson ‎correlation test and simple linear regression.‎
Results
The results obtained indicated that there are statistically significant correlations ‎between organizational ethics and ICT with the development of electronic marketing.‎
Conclusion
If users feel that the way introduction of products and services is secure, valid, ‎exact and also consistent with their moral value, they are more interested in using it; and this ‎will be the basis for the development of electronic marketing.‎
Language:
Persian
Published:
Journal of Ethics in Scince and Technology, Volume:14 Issue: 1, 2019
Pages:
137 to 139
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