Visual disharmonies of the Ahvaz city image and its effect on social behavior of citizens

Nowadays, visiual confusion and disharmonies is clearly visible in the face of Iran,s cities. Ahvaz, despite a long history, richoil resources, beautiful nature and development and flow of Karun River through the city is suffering from visual problems and disharmonies. In this study, we benifited from the views of experts such as Kevin Lynch, David Harvey, Jan Gehl as well as symbolic interaction theory and semiotics and urban landmarks in particular. Also in this study we tried to show some of the visual confusions using quantitative and qualitative research and applying the experts views in urban field to take some steps, although little, to get out of this problem. The population of this study were the people over 15 years in Ahvaz . in terms of quantitative, we used the questionnaire and in terms of qualitative,we interviewed some elites and well- informed in area. Then the software spss analysed the qualitative data and finally, after analyzing the data, we concluded that there is a significant relationship between visual disharmony and social behavior. Besides, the elite and well- informed also endorsed the point in which it was discussed in conclusions and recommendation chapter.