Strategic marketing analysis of greenhouse products in rural entrepreneurship development(Case Study: Beygum Qala District)

Greenhouse crops are of particular importance in advancing agricultural development processes due to the provision of artificial conditions of production and the neutralization of environmental factors. It is obvious that proper planning for the development of this production system, taking into account its specific conditions, requires knowledge of the factors and constraints and Have strengths and weaknesses and opportunities in the development of cultivation. Experts in the agricultural sector consider the use of greenhouse crops with a 10-fold increase in yield compared to outdoor cultivation as a suitable method for achieving food security. However, the development of greenhouse units requires people with entrepreneurial characteristics. Be Because entrepreneurship is the transformation of the idea into a new product or service and benefits such as facilitating the marketing of job creation, productivity, self-reliance, and economic growth in rural agricultural products. Today, greenhouse crops in rural areas are one of the factors affecting rural economics. The purpose of this article is to analyze the strengths, weaknesses, opportunities and threats of greenhouse cultivation in the development of entrepreneurship and rural employment.