The Optimal pattern of popularization of Science in TV Broadcasting of IRIB

this paper, with purpose of investigate the basic components and elements of programming in the field of science and technology, provide favorable model in television media. the method of collecting data is a compilation of interviews and survey. The statistical population, is producers of TV programs and experts in popularization of science. sampling metod is and snowball and targeted. In order to creating a graceful and acceptable measurement model, was performed confirmatory factor analysis using software Lisrel8.5 about all the factors underlying variables. Finally, using path analysis, was tested causal relationships between variables. the media because of the diversity, simplicity of use and its strong influence in the community have prominent role in popularization of science. In this regard, the use of visual media such as television, despite the recency of time, has increased much wider and more general than other media tools. Analysis capabilities of this effective medium in popularization of science, can help TV managers and stakeholders in order to planing better and moving in the right direction. The results showed that in the process of Production of programs, pre-production and post-production through program content, have a significant and positive relationship with audiences attitude.